2025 has been the year Edropit came back to life.
After a long pause, we rebuilt the project under Ziken Labs with one clear idea in mind: create a real home for Italian streetwear – not just another online shop, but a space where brands, creators and communities can grow together.
2025: Relaunched Edropit
In early 2025 we relaunched Edropit with a simple, almost stubborn belief: there is a new generation of Italian streetwear that deserves more space, more stories and more visibility.
Instead of chasing quick wins or aggressive discounts, we focused on a few essential things:
- curating a line-up of independent Italian brands that live and breathe the culture;
- building personal relationships with founders and creative teams;
- experimenting with content, editorials and social storytelling more than pure “sales mode”;
- listening carefully to feedback from brands and early customers.
2025 has been less about “growth hacks” and more about foundations: understanding what kind of marketplace we want to be and what kind of culture we want to represent.
A huge thank you to our Italian streetwear brands
Edropit exists because a group of Italian brands decided to trust a project that was starting again almost from zero. We’re incredibly grateful to each of them.
Here are some of the independent brands you can already discover on Edropit – all different, all deeply rooted in Italian street culture:
- Horda Brand
- HoodBoy
- ZK Design
- Hangover
- Parrot Wear
- Mon Élysée
- Adad Wear
- Leave Worldwide
- Bvos.clo
- Dame de la Plaine
- Injury
- Nero Ottico
- Analogy Studios
- PLK Lab
- TIAT
- BAGGIE
Each of these brands carries its own voice, its own community, its own story. For us, Edropit is the place where all these stories meet. To every founder, creative director, photographer, model and collaborator behind these names: thank you. You turned a relaunch into a real movement.
What we will build in 2026
Looking at 2026, our goals are less about numbers and more about depth:
- Stronger stories, not just more products: We want every brand page on Edropit to feel like a small digital magazine: lookbooks, behind-the-scenes, interviews, style guides and playlists – not only a product grid.
- Rebuilding the site and opening the shop: Right now we’re reworking the website and refining the experience. The shop is not yet enabled for online payments, and we prefer to be open about it. In the next months we’ll switch the checkout on and launch special promos and initiatives to celebrate the first wave of orders on the new Edropit.
- More collaboration between brands: Capsule collections co-signed by multiple Italian labels, joint pop-ups, shared lookbooks, cross-editorials. Edropit should be the place where brands discover each other and create together.
- A wider ecosystem, beyond the marketplace: We want to keep expanding our guides and resources for young designers and founders who are building the next wave of Italian streetwear, from how to start a brand to practical insights on drops, logistics and community-building.
- Marketing to take Italian streetwear worldwide: We’ll use content, collaborations, paid campaigns and influencer partnerships with one clear goal: scale Edropit globally and make Italian streetwear visible outside Italy, while keeping the selection curated and the culture at the centre.
- Offline moments: Community meet-ups, events, maybe the first Edropit pop-up where people can finally touch, try and feel the pieces they’ve only seen online.
A closing note
2025 has been the year of our comeback and your trust.
2026 will be about growing together in a way that stays true to the culture: independent, experimental, human.
To everyone who has spent time exploring the brands on Edropit, and to every Italian streetwear brand that decided to join the platform, thank you.
This is just the beginning.
Edropit Team
