Do you ever feel like your streetwear options are a bit boring? The same hoodies, graphic tees, and sneakers seem to be everywhere you look.
Maybe you’re craving something unique, something that reflects your individual style. You want clothes that are both comfortable and eye-catching, that make you stand out from the crowd.
While Italy is famous for luxury fashion houses, they also have a thriving streetwear scene. These Italian brands offer innovative designs, high-quality materials, and a touch of that special Italian flair.
In this blog post, we’ll go over the top 10 Italian streetwear brands you should know, year founded, price range and more.
Let’s get started
1. Diesel
Diesel is a leading Italian fashion brand founded in Molvena, Italy (founded in 1978) by Renzo Rosso. They’ve become a global phenomenon known for their innovative take on denim and a bold, unconventional approach to fashion. Diesel offers a wide range of clothing, footwear, and accessories for both men and women.
They’re renowned for their high-quality denim, often featuring unique washes, distressing, and statement details.
Beyond denim, Diesel pushes boundaries with bold graphics, playful slogans, and a touch of rebellion throughout their collections. Their marketing campaigns are equally daring, grabbing attention with controversial or humorous themes.
Here’s What’s in their Collections;
- Denim: Their core collection features a vast selection of jeans in various styles, fits, and washes.
- Clothing: T-shirts, sweatshirts, jackets, dresses, and more, reflecting the brand’s signature aesthetic.
- Footwear: Sneakers, boots, and sandals, complementing their clothing lines.
- Accessories: Belts, bags, hats, jewelry, and more, adding a finishing touch to any outfit.
Pricing: Mid-Range to Mid-High.
2. CP Company
CP Company is a renowned Italian sportswear brand founded in 1978 by Massimo Osti. They’re known for their innovative use of materials and garment dyes, creating unique and functional clothing with a vintage-inspired aesthetic.
CP Company collections cater to both men and women, offering a range of technical fabrics alongside classic sportswear silhouettes. Their signature garment-dyeing process results in distinctive color variations and a lived-in look.
Here’s What’s in their Collections;
- Outerwear: CP Company does well in outerwear, offering jackets, parkas, and vests crafted from innovative materials and featuring their signature dyeing techniques. The iconic Mille Miglia jacket is a staple in this category.
- Clothing: Beyond outerwear, CP Company offers a range of clothing including t-shirts, sweatshirts, sweatpants, and more. These garments often utilize technical fabrics for comfort and functionality, while maintaining a stylish and contemporary look.
- Accessories: CP Company complements its clothing with accessories such as hats, bags, and beanies. These accessories often incorporate the brand’s signature materials and dyeing techniques, creating a cohesive and recognizable aesthetic.
Pricing: Mid-High.
3. Stone Island
Stone Island, another brainchild of Massimo Osti founded in 1982, is considered a pioneer in the high-end sportswear market. Similar to CP Company, Stone Island prioritizes innovative garment dyeing techniques and utilizes high-quality materials.
Their collections, designed for men, feature a unique blend of technical fabrics and military-inspired design elements. Stone Island’s experimental dyeing processes create distinctive color variations and a textural richness to their garments.
They’re known for their use of unique materials like Tela Stella, a compass badge logo, and a focus on functionality alongside a distinctive aesthetic.
Here’s What’s in their Collections;
- Outerwear: Stone Island excels in outerwear, offering a range of jackets, parkas, and vests crafted from innovative materials and featuring their signature dyeing techniques.
- Clothing: Beyond outerwear, Stone Island offers a variety of clothing including t-shirts, sweatshirts, sweatpants, and more.
- Accessories: Stone Island complements their clothing with a selection of accessories such as hats, bags, and beanies.
Pricing: High-End.
4. MSGM
Founded in 1997 by Massimo Giorgetti, MSGM is a youthful and energetic Italian fashion brand known for its progressive and inventive styles.
Their collections, encompassing both men’s and women’s wear, burst with color, graphic prints, and playful slogans. MSGM injects a dose of personality and positivity into fashion, encouraging self-expression through bold and unique designs.
The brand produces for to fashion-forward individuals who want to stand out from the crowd and embrace a vibrant aesthetic.
Here’s What’s in their Collections;
- Clothing: MSGM offers a wide range of clothing, including t-shirts, sweatshirts, dresses, skirts, pants, and more.
- Accessories: MSGM complements its clothing with a range of accessories such as bags, hats, scarves, and jewelry.
Pricing: Mid-Range.
5. Marcelo Burlon County of Milan
Founded in 2012 by Marcelo Burlon, Marcelo Burlon County of Milan is an Italian fashion label that bridges the gap between luxury and streetwear. Their collections, designed for both men and women, are known for their graphic tees, bold prints, and a unique blend of high-end materials with a rebellious streetwear aesthetic.
The brand has gained popularity for its edgy and unconventional designs, often featuring wings, mythological creatures, and a touch of theatricality. Marcelo Burlon County of Milan is a favorite among celebrities and fashion influencers who want to make a statement with their clothing.
Here’s What’s in their Collections;
- Clothing: The core of Marcelo Burlon County of Milan lies in its clothing selection. They offer a range of t-shirts, sweatshirts, hoodies, sweatpants, and more, all featuring the brand’s signature bold graphics and prints.
- Accessories: The brand offers a curated selection of accessories to complement their clothing lines. This includes hats, bags, belts, and jewelry, often featuring the brand’s signature motifs and bold design elements.
Pricing: High-End.
6. Palm Angels
Palm Angles was founded in 2015 by Francesco Ragazzi, it is a Milan-based fashion label drawing inspiration from skateboarding and Californian surf culture. Their collections, designed for both men and women, are known for their use of vintage graphics, distressed fabrics, and bold colors.
Palm Angels injects a dose of West Coast cool into Italian fashion, offering a relaxed and rebellious aesthetic. The brand is a favorite among celebrities and fashion influencers who appreciate a unique blend of streetwear and luxury influences.
Here’s What’s in their Collections;
- Clothing: Palm Angels offers a range of clothing that reflects the Californian inspiration. Expect t-shirts, sweatshirts, sweatpants, hoodies, and more, often featuring vintage-inspired graphics, distressed details, and bold color palettes.
- Accessories: Palm Angels complements their clothing with a range of accessories that echo the overall vibe. This includes hats, bags, belts, and jewelry, often incorporating elements like palm trees, flames, or vintage iconography.
Pricing: Mid-high
7. Drome
Founded in 2008 by Deborah Joyce Chung, Drome is an Italian fashion label known for its unique blend of femininity and streetwear. Their collections, designed for women, feature a mix of soft fabrics, tailored silhouettes, and bold graphic prints.
Drome redefines streetwear for women, offering they provide a balance between comfort and edge. The brand caters to fashion-forward women who want to add a touch of attitude to their wardrobe, without sacrificing elegance.
Here’s What’s in their Collections;
- Clothing: Drome’s core collection offers a range of clothing that blends femininity with streetwear influences. Think flowy dresses with graphic prints, tailored trousers paired with oversized sweatshirts, and feminine jackets with sporty details.
- Accessories: Drome complements their clothing with a curated selection of accessories. This includes handbags, hats, scarves, and jewelry, often incorporating design elements that echo the brand’s signature blend of femininity and streetwear.
Pricing: Mid-High.
8. GCDS
Founded in 2016 by Giuliano Calza, Giordano Calza, and Daniela Gregis (their initials form the brand name), GCDS is an Italian fashion label known for its playful and irreverent take on streetwear.
Their collections, designed for both men and women, are a vibrant explosion of bold colors, cartoon graphics, and unexpected design elements. GCDS injects a dose of fun and humor into streetwear, offering a unique and eye-catching aesthetic. The brand is a favorite among celebrities and fashion influencers who want to make a bold statement with their clothing.
Here’s What’s in their Collections;
- Clothing: GCDS offers a range of clothing that reflects their playful and irreverent approach to fashion. Expect t-shirts, sweatshirts, hoodies, dresses, and more, often featuring cartoon graphics, bold color palettes, and unexpected design elements like sequins or feathers.
- Accessories: GCDS complements their clothing with a range of eye-catching accessories. This includes hats, bags, handbags, belts, and jewelry, all incorporating the brand’s signature playful design elements and bold use of color.
Pricing: Mid-Range.
9. Valentin
The Valentin was founded in 2012 by brothers Fabio and Rami Calo, this Italian fashion label is known for its focus on quality and craftsmanship.
Their collections, designed for men, offer a contemporary take on classic streetwear pieces with a touch of Italian luxury. Valentin prioritizes clean lines, high-quality materials, and timeless silhouettes, elevating streetwear staples for the discerning gentleman.
The brand caters to men who appreciate well-made clothing with a modern edge, offering a sophisticated take on streetwear aesthetics.
Here’s What’s in their Collections;
- Clothing: Valentin’s core collection focuses on elevated streetwear essentials. Expect t-shirts, sweatshirts, hoodies, sweatpants, and more, crafted from premium materials and featuring clean lines and contemporary design elements.
- Accessories: Valentin complements their clothing with a curated selection of accessories that echo the brand’s focus on quality and craftsmanship.
Pricing: Mid-High.
10. Brunello Cucinelli
Brunello Cucinelli isn’t strictly a streetwear brand, but it offers a sophisticated and elevated take on streetwear aesthetics. Founded in 1978 by Brunello Cucinelli, the brand prioritizes high-quality materials, Italian craftsmanship, and timeless silhouettes.
While not strictly streetwear, their collections for men incorporate a relaxed and contemporary feel alongside classic elements. Brunello Cucinelli caters to individuals who appreciate understated luxury and a modern interpretation of casual wear.
Here’s What’s in their Collections;
- Clothing: Brunello Cucinelli offers a range of clothing that blends luxury with a touch of streetwear influence. Expect high-quality t-shirts, polos, sweatshirts, sweatpants, and more, often featuring clean lines, relaxed silhouettes, and luxurious materials.
Pricing: High-End.
Final Thoughts
These are the top 10 Italian streetwear brands to take your wardrobe from ordinary to outstanding. From Diesel’s famous jeans to Stone Island’s high-tech fabrics, each brand offers something unique.
So whether you prefer bold designs, classic styles, or a touch of rebellion, there’s an Italian streetwear brand waiting to be discovered.
You can do away with boring clothes and explore the world of Italian streetwear. With their focus on quality, fresh styles, and a hint of Italian flair, you’re sure to find pieces you’ll love to wear.