Cookies Policy

Welcome to Edroppit and our website at www.edroppit.com (our “website”). edroppit.com uses cookies to remember your preferences and help you obtain the right information. Cookies also allow us to see how our website is being used.

edroppit.com is operated and maintained by Ziken Labs Società a Responsabilità Limitata Semplificata, Via della Badia di Cava 82, 00142, Rome, Italy (“Ziken Labs”, “we”, “us”, “our”).If you want to contact us or if you have any questions, you can reach us by email using zikenlabs@gmail.com, or write to us at the above address.

 

1. WHY DO WE HAVE A COOKIE POLICY?

This Cookie Policy sits in line with our obligations set out in Italy`s Data Protection Code (“DPC”), the EU`s Privacy and Electronic Communications Directive (“PECD”). In accordance with them, we need to inform you about the cookies we use and obtain your consent when using certain types of cookies namely Functional, Performance, Analytical and Advertising Cookies.

 

2. WHAT ARE COOKIES?

A cookie is a small text file that is sent to your device’s hard drive by a website. Each time you return to the same website, your browser retrieves and sends the relevant cookie(s) to our website’s server.

 

3. COOKIE ACCEPTANCE

By using our website after accepting the cookie notice that appears when you first visit our website, or by browsing our website, after having been presented with this notice, you agree to the placement of cookies on your computer in accordance with the terms of this Cookie Notice.

 

4. HOW ARE COOKIES USED?

Cookies used by us are stored on your device for a maximum period of 2 years from the date when they are initially installed or if they are subsequently updated, from the date of the update. Cookies can be divided into the following two broad categories: 

  • Technically necessary cookies (Essential)

Technically necessary cookies are required for our website to function properly; they enable you to navigate our website efficiently and use its functional features. 

  • Technically non-essential cookies 

1. Analytical/Performance Cookies

    These cookies allow us to measure and report on website activity by tracking page visits, visitor locations and how visitors move around our website. The information collected does not directly identify visitors. We place these cookies to help us analyze that data.

    2. Marketing/Advertising Cookies

    Marketing cookies help us provide you with personalized and relevant services or advertising, and track the effectiveness of our digital marketing activities. They are capable of tracking your browser across other websites and building up a profile of your interests. This may impact the content and messages you see on other websites you visit. 

     

    5. THE COOKIES WE USE

    We utilize the below mentioned cookies, and other online identification technologies such as web beacons, or pixels to provide users with an improved user experience. 

     

    Google Analytics

    We use Google Analytics 4, a web analytics service provided by Google. Google Analytics also uses cookies to enable our website to analyze how users use our website across multiple devices. The information generated by the cookies about your use of our website is transmitted to and stored by Google, including transmission to the United States. The following data is processed through the use of Google Analytics:

    • 3 bytes of the IP address of the called system of the website visitor (anonymized IP address);
    • the website called up;
    • the website from which the user reached the accessed page of our website (referrer);
    • the subpages accessed from the website;
    • the time spent on the website; and
    • the frequency with which the website is accessed.

    Google states that it will not associate your IP address with any other data held by Google. The use of this service is based on your consent. You can withdraw your consent at any time using our cookie preference pop-up. The legal basis for the processing is also your consent. In relation to the data transfer into the USA Google’s processing agreement for GA4, can be read here.

    You can disable tracking by Google Analytics with future effect by downloading and installing the Google Analytics Opt-out Browser Add-on for your current web browser following this link http://tools.google.com/dlpage/gaoptout?hl=en.

     

    Pixel Cookies and Tags

    We use so-called Pixel Cookies and Tags (“Pixel Cookies”). A Pixel Cookie is an advertising tool and typically consists of a JavaScript code snippet that allows us to understand and track visitors’ activity on our website. For this purpose, Pixel Cookies collect and process information about visitors of our website and the device used (so-called event data).

    Event data collected through Pixel Cookies is used for targeting our advertisements and improving ad delivery and personalized advertising. For this purpose, the event data collected on our website by means of Pixel Cookies is transmitted to the relevant operator of the Pixel Cookie and in part, also stored on your device. However, this only happens with your consent, and we and the relevant operator of the Pixel Cookie are considered joint controllers. Nonetheless, for the subsequent processing of the transmitted Event Data, the relevant operator of the Pixel Cookie is the sole controller.

    For more information about how the relevant operator of the Pixel Cookie processes personal data, including the legal basis on which they rely on and how you can exercise your rights against, please refer to the following Privacy Policies: Facebook and Instagram.

     

    Google Ads

    We use Google Ads, an online advertising service provided by Google. Google Ads enables us to show advertisements in the Google search engine or on third-party websites when the user enters certain search terms on Google (keyword targeting). Furthermore, targeted advertisements can be shown on the basis of user data available to Google (e.g. location data and interests) (target group targeting). With the help of Google Ads, we can evaluate this data quantitatively, for example, which search terms have led to the display of our advertisements and how many ads have resulted in corresponding clicks. The use of this service is based on your consent.

     

    Google Ads Remarketing

    We also use the remarketing functions Google Ads. Google Ads Remarketing allows us to assign people who interact with our advertisements and website to specific target groups and to display interest-based advertising to them within the Google advertising network.

    Further, the advertising target groups created by us using Google Ads Remarketing can be linked to Google’s cross-device functions. This means that interest-based, personalized advertising (that is advertising that has been adapted to you depending on your previous usage and surfing behavior) can also be displayed on another of your end devices (e.g. tablet or PC). The use of this service is based on your consent.

     

    Google Conversion Tracking

    We also use Google Conversion Tracking. With the help of Google conversion tracking, we and Google can recognize whether the user has performed certain actions. For example, we can evaluate which buttons on our website were clicked how often and which products were viewed or purchased particularly frequently. This information is used to create conversion statistics. We also learn the total number of users who clicked on our ads and what actions they took. We do not receive any information with which we can personally identify the user. Google itself uses cookies or comparable recognition technologies for identification. The use of this service is based on your consent.

     

    6. HOW TO MANAGE COOKIES 

    In your browser

    You also can manage your cookies preferences using the following links for some of the most popular internet browsers: Edge, Google Chrome, Firefox, Safari, Opera.

     

    Cookie preference pop-up

    We also offer a cookie preference pop-up when you first visit our website. This pop-up is a consent tool and allows you to specify your preference about cookies. You can accept or reject them or access this Cookie Policy before giving your consent to cookies or rejecting them. 

     

    Advertising personalization or retargeting/tracking opt out

    In addition, if you do not wish to participate in our advertising personalization or retargeting/tracking you can object to behavioral advertising at the following websites: Your Online Choices, Digital Advertising Alliance of Canada, Network Advertising Initiative, AdChoices and the European Interactive Digital Advertising Alliance (Europe only). 

    If you have a Google account, you can object to personalized advertising at the following link: https://www.google.com/settings/ads/onweb/.

     

    7. HOW DO WE MAKE CHANGES TO THIS POLICY?

    We may change our Cookie Policy from time to time. When we change our Cookie Policy, we will publish the updated policy on our website. Please check this Cookie Policy regularly. Subject to applicable law, all changes will take effect as soon as we publish the new Cookie Policy, but where we have already collected information about you and/or where legally required to do so, we may take additional steps to inform you of any material changes to our Cookie Policy and may request that you agree to these changes.

     

    8. EFFECTIVE DATE

    Tuesday, 4th of June, 2024